Twitter: @NotInYourHead17                                                                      #ItsNotInYourHead

Women’s Health Research Institute

Did you know that 1 in 5 women experience chronic genital pain with any contact of the vulva?

#ItsNotInYourHead is the hashtag associated with a campaign for a condition called Provoked Vestibulodynia (PVD), initiated by Dr. Lori Brotto and the Women’s Health Research Institute in Vancouver, British Columbia. PVD is characterized by provoking pain with touch to the vulvar area, and affects up to 10% of women. The campaign aims to raise awareness about this condition and share evidenced-based research of psychological treatments that can help manage female genital pain.